This Privacy Policy explains how MIKQA ("MIKQA", "we", "us", or "our") collects, uses, shares, and protects information when you visit our marketing site, create an account, or use the MIKQA SEO Platform and Backlink Engine. By using our site or services, you agree to the practices described here.
Information we collect
We collect information you provide directly and information collected automatically when you interact with our site and services:
- Account information — the email address you sign up with, your profile details, and (where applicable) your name. Authentication is handled by our identity provider; we do not store your password.
- Billing information — when you purchase a paid plan or a backlink campaign, payment is processed by our payment provider. We receive billing metadata (plan, status, last-four card digits, invoices) but we do not store full card numbers on our systems.
- Google Search Console data — if you connect Google Search Console via OAuth, we access your search-analytics data (queries, pages, clicks, impressions, position) on a read-only basis, scoped only to the properties you connect, to deliver rank tracking, insights, and reporting.
- Marketing & usage analytics — when you browse our marketing site we collect technical and usage data such as your IP address, browser type and version, operating system, device and time-zone settings, referring URL, the pages you view, and UTM campaign parameters. This data is collected through the trackers described below and through our own first-party analytics beacon.
- Contact form inquiries — if you submit our contact form, we collect your email address, the optional message you write, a source tag identifying which page or campaign the form was on, and any UTM parameters present in the URL at the time of submission. We use this information solely to respond to your inquiry and to understand how visitors reach us.
Cookies, trackers, and your choices
We use cookies and similar technologies for essential site function, product analytics, and advertising measurement. On this marketing site that includes:
- Meta Pixel (with the Meta Conversions API) — advertising measurement and attribution.
- Google Analytics 4 — site analytics.
- Google Tag Manager — tag management.
- Microsoft Clarity — usage analytics and session insights (loaded via Google Tag Manager).
- Our first-party analytics beacon — a request sent to our own API (api.mikqa.com) that records page views and basic attribution so we can measure our funnel.
When you first visit, a consent banner lets you Accept or Decline non-essential cookies and trackers. If you decline, all of the trackers above — the four third-party trackers and our first-party beacon — are switched off for your visit and do not load; only cookies essential to the site's basic function remain. You can change your choice at any time by clearing the site's stored preference in your browser, which brings the banner back.
How we use your information
We use the information we collect solely to operate and improve MIKQA:
- To provide the service — rank tracking, AI insights, reporting, and backlink campaign delivery.
- To process payments, manage subscriptions, and send service and billing communications.
- To send product updates, onboarding, and (where permitted) marketing emails — which you can unsubscribe from at any time.
- To measure and improve our marketing, understand how visitors use our site, and prevent fraud or abuse.
We do not sell your personal information.
Sub-processors
We share data with trusted third-party service providers ("sub-processors") only as needed to run the service, each under a data-processing agreement:
- Supabase — database hosting and authentication.
- Stripe — payment processing.
- Brevo — transactional and marketing email delivery.
- Google — OAuth sign-in, Google Search Console access, and Google Analytics / Tag Manager.
- Meta — advertising measurement (Pixel and Conversions API).
- Microsoft — usage analytics (Clarity).
Data retention
- Search-analytics (GSC) data is retained according to your plan's historical retention window (ranging from 28 days on the Free plan up to 2 years on higher tiers), after which it is purged.
- Marketing tracking events collected on this site are retained for up to 180 days and then automatically deleted.
- Account and billing records are retained for as long as your account is active and as required to meet our legal, tax, and accounting obligations.
Your rights
You can revoke Google Search Console access or request deletion of your data at any time. Depending on where you live — including residents of the European Economic Area and the United Kingdom under the GDPR — you have the right to:
- Access the personal data we hold about you;
- Request correction of inaccurate data;
- Request erasure of your data;
- Object to or restrict certain processing;
- Request portability of your data.
To exercise any of these rights, email us at hello@mikqa.com or reach us through the contact page. We will respond within the timeframe required by applicable law.
Contact us
If you have any questions about this Privacy Policy or our data practices, contact us at:
MIKQA
Email: hello@mikqa.com
Or reach us through the contact page.
We may update this Privacy Policy from time to time; material changes will be reflected by the "Last updated" date above and, where appropriate, announced in-app.